Proel has announced a distribution deal with AVE Australia, which will see the two companies collaborating to introduce Italian-manufactured products into the Australian market. The agreement, which took place in the second quarter of 2022, was made possible by M-Global, the consultancy company that initially bridged the two together.
Chandan Mahtani of M-Global said: “It brings me great joy to connect two companies who appreciate each other’s capabilities and expertise. When we all met together at the AVEs headquarters in Melbourne, it was amazing to see both companies hit the ground running.”
AVE quickly invested in Proel demo equipment which then went out to its dealers, proving to be a great advantage for Proel. The distributor is said to be well-versed in the products and actively participates in industry tradeshows and publications throughout Australia.
Luca Pasquinelli, Proel International sales manager, said of the agreement: “Working with AVE is a huge pleasure and an honour at the same time. AVE is one of the largest and fastest-growing companies in Australia and we are confident that what we have with AVE will be a long and profitable partnership. From our side, we’ll give them the maximum support to consolidate the brands’ presence in Australia.”
Ben Rawnsley of AVE Australia echoed this enthusiasm: “We are excited for the opportunity to bring Proel Stage Equipment, Die Hard, and the Italian-made Axiom Pro Audio brands to Australia. The brands offer unique solutions that not only complement our existing lines but also offer intelligent solutions for our dealers and the Australian market. The service and support we have received from the Proel team have been amazing and we are looking forward to working together.”
