Written by Mike Mahoney
I am blessed to work with some of the greatest scenic designers on the planet. They seem to have endless veins of creativity and come from all sorts of backgrounds and educations. However, it never ceases to amaze me how often they design with the most impractical scenic elements. Well, at least from this lighting designer’s point of view.
One example of this is the design team for Titleist Golf. I have been designing their trade show booths for a decade. I have come to learn that they want a certain look and they will stick with it, come hell or high water. Titleist is the largest manufacturer of golf balls worldwide. As an avid golfer, I jumped at the chance when approached to light their booth.
Read the full article at: http://www.plsn.com/current-issue/35-ld-at-large/16366-the-art-of-lighting-chrome-and-brushed-metal.html
