TiMax, has appointed Technical Audio Group (TAG) as distribution partner for Australia. TAG takes on the full TiMax range, including SoundHub spatial processing, panLab and TrackerD4 stagetracking.
Established in 1984 and now in approaching its fifth decade of operation, the Sydney-headquartered distribution company has a 90-strong team, branch offices in Melbourne and Perth, regional representation in South Australia and Queensland, and dedicated in-house training and service infrastructure.
The appointment came ahead of the Entech Connect Roadshow, the touring industry event that brings the latest pro-AV, lighting and audio technology to key cities across Australia. The roadshow will provide an opportunity for the Australian production community to experience TiMax first-hand alongside the wider TAG portfolio.
Rik Kirby, TiMax commercial manager, comments: “We’re delighted to welcome Technical Audio Group as our new distribution partner for Australia. TAG has an outstanding reputation built over many decades, with deep relationships across the live performance, install and broadcast sectors. Their experience and technical capability make them the ideal team to introduce TiMax spatial audio and showcontrol tools to Australian sound designers, integrators and production professionals – and the Entech Roadshow is the perfect platform to launch the partnership.”
TAG’s existing portfolio spans concert and live music, commercial AV and consumer/prosumer markets, with a brand line-up that includes sister brand Martin Audio, Audio-Technica, Allen & Heath, Q-SYS, QSC and others
TAG’s Anthony Russo confirmed: “Extending our portfolio with TiMax is a natural progression for TAG. Spatial audio is an increasingly important conversation across live performance, theatre and installation, and TiMax gives us an exciting opportunity to properly introduce that capability to our customer base of sound designers, integrators and rental specialists right across Australia.
“Following the first TiMax showcase at Entech this year, customers will be able to experience the platform hands-on at our new Martin Audio Product Lab Centre and I’d like to take this opportunity to extend an open invitation to come by, hear it for themselves and explore what spatial audio can do for their projects.”
Generation AV, which oversees TiMax sales and support across the APAC region, welcomes the appointment. Managing director David McKinney comments: “TiMax is the industry’s most comprehensive spatial audio solution, and TAG brings a solid package of experience and dedication to the brands it represents. While TiMax is brand-agnostic and works alongside any system, its natural synergy with Martin Audio will be an obvious benefit for both brands under TAG – and will make the new Martin Audio Product Lab in Sydney an ideal destination for partners to visit and experience first-hand what TiMax can really do.”
