The Crowne Plaza Adelaide Mawson Lakes in Adelaide, Australia, a full-service hotel developed by The Pelligra Group in partnership with ONE7 and IHG Hotels & Resorts that provides top-tier accommodation and conferencing facilities in the region in offering purpose-built conference and event spaces totalling 442 square meters, is outfitted with a venue-wide audio system headed by JBL Professional loudspeakers driven by Crown power amplifiers.
Integration firm Corporate Initiatives designed and deployed the system, which spans more than 80 loudspeakers across reception, lobby spaces, restaurants, bars, conference facilities, public amenities and recreational areas, creating a consistent audio experience throughout the property while maintaining operational simplicity for hotel staff.
“Music creates an emotional connection,” says Faisal Sayed, general manager of Corporate Initiatives. “It sets the tone, energy and mood in every space. It supports the brand experience, activates areas commercially and helps deliver seamless conferencing. A good sound system is fundamental.”
The system incorporates 14 Control 16 ceiling loudspeakers installed throughout reception, lobby and amenities areas, while 25 Control 18C/T loudspeakers support ballroom spaces, the gymnasium and additional high-traffic zones. Three Control 24CT loudspeakers provide coverage within elevator areas, and 20 Control 65 pendants serve the hotel’s bar, restaurant and reception environments. Twenty SLP14 surface-mount loudspeakers are deployed throughout the balcony and the venue’s 14-meter-high atrium space, while four 8128 in-ceiling loudspeakers support select gym and reception areas. The Crown amplifiers supply centralized control and scalable zone management.
“We’re working closely with IHG on standardizing audiovisual platforms across its hotels,” explains Gayan Dias, strategic relationships manager at Corporate Initiatives. “JBL offers the versatility we need, from indoor to outdoor applications, and when paired with Crown amplifiers, it provides the zoning sophistication and reliability hotels require.”
One of the hotel’s primary goals was to create conference and function spaces that could operate independently without requiring extensive external AV support. The integrated system allows guests to host presentations, meetings and events using built-in microphones, displays and sound reinforcement already configured within the venue.
“Most clients only need a microphone, a lectern and a screen,” notes Amy Davies, director of Marketing & Sales at Crowne Plaza Adelaide Mawson Lakes. “What sets our spaces apart is that all the technology is already there. Guests can host professional events without bringing in external AV or additional equipment.”
The project also emphasized the role of background music in shaping guest experience across hospitality environments. Different playlists, voicing profiles and volume levels were configured for specific spaces throughout the hotel, allowing audio to adapt naturally between dining, conferencing and social settings.
“The bar is more upbeat, the restaurant more refined,” Sayed says. “Volume and voicing matter too—high ceilings, outdoor zones and intimate spaces all behave differently. We continue fine tuning over time because it’s such a fundamental part of how guests experience the hotel.”
Nick Screen, VP & GM, HARMAN Professional Solutions, APAC, concludes, “Hotels today need AV systems that are powerful and flexible, but also intuitive for non-technical staff,” said Screen. “A unified ecosystem like JBL and Crown allows venues such as Crowne Plaza Adelaide Mawson Lakes to move seamlessly between conferencing, events and social settings while maintaining a consistent guest experience.”
jblpro.com
Australian Distributor: Madison AV madisonav.com.au
