Blackmagic Design today announced that the University of Melbourne has adopted Blackmagic Studio Camera 4K Pro, ATEM Mini Extreme ISO and ATEM Television Studio Pro 4K live production switchers and HyperDeck Studio 4K Pro broadcast decks as part of its communication and amplification of academic research and expertise. The move reflects a growing trend of universities around the world utilizing top tier video equipment to increase academic, student and community engagement using Blackmagic Design hardware and software.
The University of Melbourne has set up a full service video production team and studio with the primary aim of enhancing the reach of academic research and enriching course content for students. The studio has already become an integral part of the university’s communication strategy, producing diverse content spanning various fields, both in house and on location.
The studio’s pivotal role was cemented during the pandemic, as it swiftly adapted to a live streaming format, facilitating discussions with notable guests including Anthony Fauci, former chief medical advisor to the President of the United States, and Dame Sally Davies, former chief medical officer for England.
The University of Melbourne is using ATEM Mini Extreme ISO and ATEM Television Studio Pro 4K for live streaming and multi camera switching of a variety of university events and classroom streams, HyperDeck Studio 4K Pro for recording and playback, and Blackmagic Studio Camera 4K Pros as the main studio cameras. These are also used with Blackmagic Design Micro Converter HDMI to SDI 3Gs.
University of Melbourne Immersive Media Coordinator Ben Loveridge spoke about the impact of the initiative, saying, “The response has been overwhelmingly positive. The public video content we’ve produced has positioned us as a hub for high quality academic discourse. Our faculty members are increasingly harnessing the studio’s capabilities to enhance their courses and internal communications. Through the use of an efficient and professional video setup, we’re able keep the process as simple as possible for our staff to get their messages across. With a script and a presenter, we can promptly handle the rest. When everyone is time poor, that’s a crucial advantage, especially in today’s video centric world.”
The University of Melbourne’s studio exemplifies the growing trend of educational institutions leveraging professional video equipment to expand academic outreach. Other Australian universities, such as Curtin University and Deakin University, have also embraced Blackmagic Design technology, highlighting a key growth sector for Blackmagic Design amid increasing adoption of video in both external and internal communications.
