ShowTex was incredibly proud to have partnered with Imagination in delivering AWS Summit Sydney 2025. This year, in partnership with AWS, we set out to do more than inform. We wanted to inspire. To show the real-world impact of AI and AWS technologies – not just in theory, but in action. From show-stopping keynote moments to interactive demos, every part of the experience was designed to bring the future closer and make it feel tangible, relevant, and human.
While the main visuals played across three horizontal LED screens, eight vertical projection surfaces by ShowTex, each 11 metres high and either 5 or 7 metres wide, added a striking extra layer. Made from BellaVista, they brought depth, colour and motion to the stage, turning every moment into a visual highlight.
Over two days, thousands of developers, business decision makers and leaders explored immersive activations like The Discovery Zone and The Proving Grounds, where bold ideas met practical applications – proving just how accessible and transformative AWS can be.
Looking for super-wide projection fabric that is easy to tension? Discover the full potential of BellaVista. https://bit.ly/3J6zAMn
Photos: Lauren Trompp / Maria Alzate
