By Chris Lose
Whoever said there’s no such thing as a bad idea never owned a Ford Pinto, never watched Sharknado and never drank Crystal Pepsi.
Group brainstorming sessions can be as frustrating, as they are a waste of time when fragile egos break down the creative process. When more than one person is emotionally attached to what they believe is a good idea, they will fight to the pain for their chosen conclusion. This rarely ends up well. In this article, I want to expose you to an advancing idea called “Worst Possible Idea.” WPI is a design thinking technique where team members seek the worst solutions in ideation sessions. This inverted search process relaxes design teams, boosts their confidence and stokes their creativity. WPI allows design teams to examine the ideas, challenge assumptions and gain insights towards even greater ideas. By seeking the worst solutions and analyzing why they are the worst ideas, it becomes much easier to agree on the best ideas. Below are the top four reasons why we should abandon the process of prematurely seeking the best ideas and root through the worst ideas first
Read the full article at http://plsn.com/articles/ld-at-large/worst-possible-idea/
