ELEVATE Sydney, a new festival held 1-5 January, unveiled the largest drone display in the Southern Hemisphere. The ELEVATE SkyShow, lit up Sydney Harbour for the first time with 500 drones, revitalising people’s imagination in a time of uncertainty.
Featuring cutting-edge technology, art and a First Nations narrative, the inaugural ELEVATE SkyShow blended art and technology to create an entirely new form of night-time entertainment. The 500 Intel® drones performed in between the Sydney Opera House and the Sydney Harbour Bridge to a powerful and moving soundtrack.
AGB Events was commissioned by the NSW Government through tourism organisation Destination NSW to create and produce ELEVATE Sydney (elevatesydney.com). This summer festival was designed to activate Sydney’s CBD and AGB’s SkyShow provided an epic conclusion at the end of every night for thousands lining the Sydney Harbour foreshore.
AGB Events assembled a team of leading creatives to design the show, comprising Anthony Bastic Creative Director, First Nations Advisor Rhoda Roberts AO, Rhyan Clapham (DOBBY) and Senior Producer Olivia Bradley.
Set to an original soundtrack composed by artist DOBBY, the drones danced to powerful orchestral sounds, energetic beats, and indigenous language, bringing First Nations culture to the forefront. The drones served as flying pixels animating an authentic and thrilling narrative of Greater Sydney, paying homage to the ancient wisdom of the Eora People, the unmatched beauty of the Australian flora and fauna and the pure joy of experiencing Summer in Sydney.
To bring the breathtaking vision to life above Sydney Harbour, AGB Events collaborated with Australian drone consulting company Mirragin and world-class drone experts from Intel.
Intel, the technologists responsible for the spectacular display at the Tokyo 2020 Olympic Games and the PyeongChang 2018 Olympic Winter Games, deployed specialist pilots to Australia from Germany, United States and Finland specifically to program the Sydney show.
“The innovation and technology offered by Drones is really exciting – they are environmentally friendly with zero emissions, you can create a narrative and tell a story, and the possibilities are endless – they really are the future of major events,” said AGB Events CEO, Anthony Bastic.
“The collaboration created a first for Sydney resulted in something special. The coupling of technologies and applying them to outdoor public events greatly enhances the audience experience and will certainly set a benchmark for future Australian events,” he added.
As a further enhancement, AGB engaged international augmented reality artist Charles Clapshaw of Future of Art, to overlay an augmented reality experience to the drone show. Visitors scanned the QR codes on-site and enjoyed added visual elements, further enhancing their live experience.
Placemaking and marketing communications consultants Tomorrow Made developed the strategy supporting the visitor economy and global tourism objectives to share this first with the world, in what will become the new must-see event on Sydney’s events calendar.
In addition to commissioning by Destination NSW, the ELEVATE Sydney SkyShow team was also supported by key landowners and government agencies, including the Civil Aviation Safety Authority, Transport for New South Wales, the Overseas Passenger Terminal and Ports Authority, and NSW Place Management.
“We’re very grateful for the support and efforts of the many agencies who have worked with us to realise this project. This is an industry we really want to nurture and promote, the Intel Pilots travelling to Australia and sharing their knowledge is an amazing opportunity to grow the expertise of local drone operators.” Bastic concluded.
