Pepsi and Aussie designer Jackson Cowden created an AI-fashion collection inspired by Pepsi’s new visual identity, launched at Sydney’s iconic harbour by experience agency Rizerglobal.
Working closely with head lighting designer Alex McCoy from Colourblind, The ResX Sydney team played a crucial role in elevating Pepsi’s fresh new look. An array of fixtures including CHAUVET Professional Color Strike M Strobes, Ayrton Perseo Profiles, and Prolights EclProfile CT+ IPs adorned the main stage for an exclusive performance by G Flip and a runway show featuring Aussie models Samantha Harris and James Parr.
Martin Professional MAC Aura XIPs set the ambiance with a room wash effect throughout the entire venue, while Astera FP1 Titan Tubes added a dynamic layer of colour for further dimension.
Resolution X’s expert use of cutting-edge lighting and technology helped bring to life an event that embodied Pepsi’s bold new energy and image, leaving a mark for the brand.
