Openshop, the Australian Shopping Network’s brand-new TV channel, app and website providing consumers with 24/7 shopping, has upgraded their Sydney studio with ALPHA LITE lighting fixtures.
Featuring five different staging sets, an enormous LED screen, the latest HD technology for 30 live shows per week and 60 staff on the broadcasting team, Openshop operates out of a world-class studio in the heart of Sydney.
When the Openshop team went searching for a top-notch studio lighting product to complement the calibre of the studio, Director of Broadcasting of Openshop, James Kim, was recommended ALPHA LITE by the Hyundai Home Shopping Headquarters in Korea: “The lighting manager at Hyundai Home Shopping said that lighting fixtures of ALPHA LITE were the latest to be successfully developed and that the lights were soft and easy to use. We compared products from four lighting companies and selected products with competitive performance and price, which ALPHA LITE was.” explained Mr. Kim.
Established in 2008, ALPHA LITE started as an R&D company in South Korea developing lighting fixtures, launching its product brand in 2014. ALPHA LITE has been developing essential technologies of LED lighting through research and development, and with a user-centred focus on LED lighting design, they have become the leading lighting innovators of the broadcasting and film industry throughout Asia-Pacific.
Openshop purchased and installed 130 ALPHA LITE lighting fixtures in their studio in 2019 and purchased an additional 80 lighting fixtures in April 2020. Mr. Kim was very satisfied with his decision to proceed with ALPHA LITE for the company’s studio lighting, stating: “We use the ALPHA LITE fixtures for studio lives and recordings, pre-production and product shooting as well as location shoots (outdoor).”
The fixtures acquired by Openshop included the FS3000 ALPHA LITE FS3000 LED Fresnel, with Power Consumption 500W, LED Chip: 600W CSP LED, Beam Angle: 15~55° and Colour Temperature 2,900~6,000K (VCT).
Also acquired was the A6-Plus ALPHA LITE A6-Plus Soft LED Panel Light, with Power Consumption 300W, LED Chip: White / Full RGB LED, Beam Angle: 135°, Colour Temperature 2,500~10,000K (VCT) and Coloured Light: Full RGB + White.
James Kim also provided further insight into how the ALPHA LITE fixtures were used and implemented: “For Studio Live and Record, ASN broadcasts live more than 100 times a month, requiring flexible schedules and frequent lighting changes. For pre-production and product shooting we use the fixtures primarily for detailed shooting of small products and also for shooting model images. For outdoor filming – Spotlights and LED panel (soft lights) are used for outdoor filming using a generator.”
Mr. Kim continued, “The look that ASN pursues is constantly shifting. I can also say that we pursue a ‘realistic’ look because the colour and detail of the product should be expressed as close to the actual appearance as possible and this is where the ALPHA LITE products do such a great job.”
