The Australian eChallenge has been run by the Entrepreneurship, Commercialisation and Innovation Centre (ECIC) at the University of Adelaide and has stimulated Australian entrepreneurship since 2001. The awards ceremony for 2017 was recently held at the Adelaide Oval’s William Magarey Room. Novatech were once again engaged to provide all audio-visual event staging for the evening and used the occasion to use event technology in creative ways.
Novatech worked closely with the event’s Technical Director, Jayden Sutherland, from The Bakery Design Co, to design a fitting stage presence for the Awards ceremony. The idea of a large central floor to ceiling screen as the focus point of the room was developed by Jayden to provide a point of difference from previous events but also act as central communication platform for event content as well as providing a backdrop to the stage itself. Using the stage as a base, the 12m x 5m LED screen was built from over 120 high resolution 4.8mm pitch LED panels to create a bright and seamless backdrop that could perform well even under full stage lighting conditions. Novatech’s in-house content studio worked closely with Jayden to create stunning custom content to bring the screens to life.
The stage was no ordinary stage! Working with the team at Nexstage Rigging & Staging, a custom triangular stage with black gloss finish extended from the base of the screen in a seamless fashion. Novatech installed custom LED lighting that lit the tiered steps surrounding the entire stage which enabled the stage to take on different looks throughout the night. Being unique, different and thinking outside of the square certainly encapsulated the evening’s purpose and meaning.
Jayden remarked that “Production design is key to every successful event. When a custom solution is required, as it was for the eChallenge event, Novatech was a clear choice to deliver just that. Their team is an invaluable resource on site when it comes to providing exactly what is planned within an extremely tight schedule! My client was blown away by the design and the fresh approach taken for their event, Novatech was an integral part of achieving that result.”
In regard to the stage, Jayden stated that “Nexstage went over and above to provide the best looking stage I’ve seen on an event in a very long time! It was refreshing to see such attention to detail and very polished result.”
Novatech prides itself on using event technology in creative ways and working closely with all stakeholders to not only meet the event’s desired objectives but to also surpass all expectations.
