Professional audio distribution and solutions company Jands has rebranded its New Zealand branch to JPRO.
The name change follows Jands’ continued expansion into the New Zealand market and is hoped to ‘avoid confusion’ with Jands Australia. A new website, www.jpro.co.nz, has also been launched.
Bruce Gray, JPRO managing director, comments: “The initiative has been prompted through the recent changes which sees Jands Australia entering into the New Zealand market. We have seen this as an opportunity to promote our own New Zealand brand in a new and revitalising manner. JPRO will resonate with our market and at the same time avoid any confusion with Jands Australia.
Gray adds: “For 30 years Jands NZ has led the way in New Zealand, supporting musicians, businesses and institutions with their commercial and professional audio requirements. We remain committed to distributing Harman Professional audio solutions, while adding other brands and look forward to growing our vast inventory of audio products.”
JPRO sales director Paul Edlin, adds: “Support of our integrator and dealer networks, which has been a key to our success, will continue, as will our nationwide audio training courses.”
