Broadweigh announces a new collaboration with its product partner CHAINMASTER GmbH, with the introduction of CELLMASTER by Broadweigh.
“CELLMASTER by Broadweigh, which made its UK debut at PLASA last month, merges Broadweigh’s precision in load monitoring with CHAINMASTER’s expertise in chain hoists,” the company says.
Matthew Youngs, head of sales and marketing at Broadweigh notes, “It felt like a very natural progression of our relationship with CHAINMASTER to collaborate on this new offering. Both brands are industry powerhouses, and we’re keen to ensure the Broadweigh brand is accessible to as many entertainment professionals as possible. Partnering with CHAINMASTER allows us to achieve this in a mutually beneficial way.”
Adam Beaumont, head of sales and business development at CHAINMASTER, adds, “This partnership is significant for CHAINMASTER. Broadweigh’s expertise in load monitoring and their commitment to high standards make them the ideal partner for us. We are confident this collaboration will bring success, both to our customers and our respective companies.”
