Martin Professional has revealed a new online universe in celebration of passionate people in the lighting industry — the people without whom the company says Martin would not be what it is today.
Martin calls it the Wall of Dedication.
The Wall of Dedication is a collection of personal accounts from passionate people across the globe who are involved in the lighting industry. People share their stories of how they got into the industry, their sources of inspiration, as well as pieces of advice and pearls of wisdom on a web-based platform. The people featured are a mixture of upcoming and well established, high-profile people, and the ones in between with one thing in common: Namely passion for their trade and for the industry.
It is clear to Martin that a large portion of the company’s success can be traced back to the dedication of the people in the industry — people like the consumers. Martin tends to focus on products in this industry, and they think it is time for a different approach. The company notes as pets rely on their owners, products rely on passionate people.
Although Martin develops and manufactures high-tech products for the industry based on feedback and market demands, they also realize that it is not really about the products. When people apply their passion to working with Martin products, magic happens.
The Wall of Dedication is a tribute to passion. Martin wants to celebrate the consumer’s passion and wants to inspire others and to be inspired by others. On the Wall of Dedication, the viewer can get up close and personal with some of the passionate people in the lighting industry and find out what sparks their passion.
Martin Professional encourages all passionate individuals in the lighting industry to share their passion on the Wall of Dedication. Anyone with an affiliation to the lighting industry can apply, regardless of job title and seniority — people with extensive work experience and less experience alike. The only criterion is passion for the profession and industry.
To apply, fill in an online application and the applicant should attach their images. Martin will set it up and the user will be contacted for final review before publishing. The Wall of Dedication will be widely exposed over the months to come, so if an interested applicant wants to be out there — they need to share their passion now.
Source: Lighting & Sound America
