by Chris Lose
Relationships rely on loyalty, communication and constant effort. That is why I maintain an unwavering relationship with Benjamin Franklin. When I nurture my relationship with Benjamin, he takes care of my family and me.
Relationships like these are the cornerstone of our boutique industry. Concert lighting is a niche market that feels big when you look at it from the inside but appears miniscule when viewed from the outside. We cannot apply the same tools and techniques from other industries to our unique profession. Google, Amazon and Walmart tactics cannot benefit our bottom line the same way that a few drinks at Center Bar would. Just because Jon-Bon-Gaga-Timberfake rented a hundred thousand dollars worth of gear this year does not mean that anyone can expect him to rent a hundred-and-twenty-thousand the next year. Time after time, spreadsheets filled with expectations will disillusion even the most optimistic sales person. The best tool that we have in our business is our personality, our relationships and ourselves. Please allow me a thousand-or-so words to remind ourselves of the most precious relationships that we currently have going for us.
Read the full article at: http://plsn.com/articles/ld-at-large/growing-glowing-relationships/
