Projection bombers are blowing up the landscape and detonating excitement.
Lighting has always made powerful moments even more impactful. Up until recently, our work has been limited to the regulated indoors. Thanks to modern technology, our tools can now compete outdoors. We can project our messages into the obstreperous world of chaos. We can now aggrandize our notions using our own affordable resources. Cheaper, more efficient projectors have allowed the world of guerilla projection bombing to take our concepts into the streets. “Projection bombing” refers to a guerilla promotion technique in which a person or group utilizes powerful, and mobile video projection equipment, to beam giant images or words onto buildings, structures, streets, sidewalks, and the like. Projection bombing allows the artist to take over the appearance of the structure and to project their message farther than they could indoors. Some people say this is an illegal form of light graffiti. However, the general consensus is that this form of art is perfectly safe and effective.
Modern technology has made this form of public self-expression accessible to anyone with a flair for art and a modicum of technological knowhow. I encourage anyone who is reading this article to explore this concept and get out there to spread your perception. This form of guerilla artwork is legal (or at least, not very successfully prosecuted against by people who get annoyed by it), affordable, effective and even profitable.
Read the full article at: http://plsn.com/articles/ld-at-large/four-reasons-you-should-be-projection-bombing-right-now/
