Exhibitions and Trade Fairs (ETF), the organisers of ENTECH INTECH announced today the postponement of the February 2010 event and the immediate launch of the 2011 mega-event which is due to take place from the 19th – 21st July 2011 alongside SMPTE.
The announcement does not come as a surprise to ETF who have been canvassing the industry for months now about the 2010 event.
The more people we spoke to the more obvious it seemed to us that the industry wants to have a major say and consolidate trade fairs, which we have done with SMPTE in 2011,” said ETF Managing Director, Matthew Walton.
In spite ETF bearing substantial already committed expenses from areas such as venue fees and committed marketing dollars, it has assured any exhibitor booked into the 2010 event will be entitled to a refund or can choose to have funds transferred to 2011.
ENTECH INTECH Event Director Robby Clark said that he was disappointed with the outcome, however felt sure the 2011 event would be the biggest and best the industry had ever seen.
“It’s disappointing to move the 2010 event as a lot of great initiatives had been put in place for a great show but with this comes the birth of a bigger and better show in 2011,” said Clark.
“We are really looking forward to working with Expertise Events and SMPTE to create a must-attend show for exhibitors and visitors alike.”
ETF also said that it will ramp up its efforts to embrace the integration market in 2011 and will continue to evolve the INTECH brand as a major part of the mega show in 2011.
In terms of the educational program, ETF and their program partners, Julius Events College, will simply be shifting the program to 2011 and continuing to create a program that is bigger and better than ever before.
“We are really pumped about 2011 being the show of all shows and will be working our butts off to create an educational program that all stakeholders will want to be a part of,” said Julius Grafton of Julius Events College.
Other key networking initiatives already announced for 2010 such as the Industry Awards Dinner and Happy Hour Drinks will also be postponed till 2011.
To book your stand at ENTECH INTECH 2011 contact John Garfi on 03 9321 6752 or email jgarfi@etf.com.au
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