As part of its promise to broaden marketing reach to the corporate installation and integration sectors, Exhibitions and Trade Fairs (ETF) has announced the evolution of the Entech brand, which will now be known as Entech Intech.
ETF event manager Robby Clark says: “We wanted to evolve Entech into a brand that visually reflects the promises that we made to the industry earlier in the year. We are really excited about the brand evolution for Entech and we think this new approach goes a long way to providing our customers what they want from this event.
“The corporate installation and integration sectors are experiencing strong growth which will be reflected by next year’s staging of Entech Intech.”
In order for it to gain extra insight into the new market, ETF recently employed a new sales manager, John Garfi, who says: “I’ve been a part of the audio visual industry for the past 12 years, with particular focus on integration in the past two. This has included involvement with some of Victoria’s marquee projects which utilised the latest Building Management Systems and Automated Integration Systems.
“Corporate focus on creating efficient, ‘green’ sites has seen technology evolve greatly in the past few years. Entech Intech will help to present the benefits of such integrated technology, including the results it can achieve in all industries.”
Entech Intech will take place at the Sydney Convention & Exhibition Centre Darling Harbour from 15-17 February, 2010.
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