Approaching 30 years since its commencement, ENTECH has now moved to the post-converged AV world. A fresh new branding has been applied as the show broadens its reach to better represent a changing high-tech industry.
With the expansion of technologies from IT across AV, now including everything vision, and everything on the same control protocols, new opportunities and new business models are emerging.
The roadshow still reaches more than 90% of the market through five cities across Australia. More emphasis is now placed on seminars, demonstrations and training sessions in the headphones theatre on the show floor.
For 2023 the headphone theatre will expand to four simultaneous sessions, with trade using supplied headphones and receivers to wirelessly listen to the presenter and hear the technologies.
As confirmed by 2023’s ISE exhibition in Barcelona, our industry has now entered a phase we’re calling ‘post-converged’. The worlds of unified communications, IT, AV, lighting, video, audio, signage, staging, and control have gone past the transition period of becoming networked and controlled by software and entered a new phase where new business models, products, and markets are emerging.
Manufacturers that were once focussed on one aspect of live performance or recording are now creating products for corporate meeting rooms. Companies that were creating platforms for digital signage are now offering room control and corporate communications. Lighting companies that power huge stadium gigs are creating networked architectural products, as are their audio counterparts. And at the centre of all this, the customer, be they installer, production firm or consultant, is now part IT manager and concerned with the integration of systems as a whole.
Interested in exhibiting? Contact Julius Grafton exhibit@entech-roadshow.com
