Dig Deep Productions is a premier boutique production company based in Sydney, which have been involved in the EDM market as well as live and corporate events for over 16 years.
It all started when David Leeson, managing director of Dig Deep started promoting his own music events in Sydney where he found a hole in the production market, with a wealth of contacts from various UK DJ’s and promoters, David decided to set up his own production company.
David set up Dig Deep to provide a production service that would fit the various needs of the production market which specialize in the concept, management and production of events. It aims to provide a one-stop shop for audio, lighting, vision and staging regardless how big or small the event may be. After purchasing LED screens, audio and owning a variety of lights, David went to the market for lighting that would be both reliable and a return on investment. Dave researched the club festivals around the world and found a constant brand of lighting being used for these large festivals, The Chauvet Professional brand.
As a result, David started using the Rogue R1 LED Moving Head from Chauvet Professional, then moved onto the Legend 230 Beam supplied by Showtools International. This fixture set the benchmark with its output, reliability and return on investment and this clearly showed on the PLM balance sheet that David had previously never seen with other lighting fixtures.
After the success of the Legend 230 Beam, David’s objective was to provide the best industry standard equipment to his cliental as well as serve events of differing sizes. In the process of analyzing different lighting fixtures from different suppliers, David came across the coverage of the Purpose World Tour – Justin Bieber’s Latin America tour as well as Steve Lieberman’s design at the Ultra Music Festival. David observed the fact that the highly-touted tour used Maverick MK2 Washes from Chauvet Professional. Instead of trying to convince Dave to purchase the lights through a conventional sales pitch, Showtools sent 16 of the Maverick MK2 Washes to Dave to trial on the Marello Tour in Melbourne and Sydney to see the performance of the MK2 first hand.
David was overwhelmed with performance of the MK2 Washes with them being flawless with the speed, output and functionality exceeding all expectations. This resulted in David adding an additional 8 fixtures to the initial 16 to DigDeep’s growing inventory. David added, ‘The lens design makes a big difference, because it means that the MK2 Wash’s colour blend and the sharpness are unmatched. Plus, the 7°- 49° zoom range makes these fixtures extremely flexible for any application. The Maverick MK2 Wash fixtures provide an effective solution by delivering excellent performance with all the benefits of DMX, sACN, Art-Net, and W-DMX control, all at an affordable price.’
DigDeep’s inventory is now a testament to the company with an inventory exceeding over 100 fixtures which will allow David and his team to continue the company’s standing as a premier production company in Sydney. With the investment of into Chauvet Professional, DigDeep will be able to provide each client with the best industry standard lighting available that will be meet the requirements of events of all varieties from large scale music festivals to nightclubs.
