Avid announced that it will unveil its latest AI and automation developments at the upcoming IBC 2025 show later this month in Amsterdam, including set of built-in AI tools, automation engines, open APIs, and developer SDKs to allow low- or no-code customization that are designed to streamline labor-intensive processes for production houses, studios, broadcasters, newsmakers and content creators.
Kenna Hilburn, SVP of Products and Solutions at Avid, says, “AI is changing the way media teams work – the opportunity is immense, but so is the hype. At Avid, our approach is grounded in embedding intelligent automation directly into Avid tools that creators already trust and use every day, saving hours of repetitive work while allowing teams to focus on high-quality creative output. Together with our partners, we’re making Avid solutions more open, intelligent and powerful than ever – so our customers can move faster, scale smarter, and deliver with confidence.”
Avid’s IBC showcase includes:
MediaCentral Rules Engine and Schedule Engine – Now fully integrated, enabling newsrooms to automate content processing and scheduling with intelligent logic.
Pro Tools, Media Composer and MediaCentral AI speech-to-text and transcription – Enhanced ScriptSync and PhraseFind accelerate editorial, with built-in AI transcription and new translation capabilities.
Pro Tools automation and scripting with Soundflow and the Pro Tools Scripting SDK – Cuts down repetitive tasks by enabling custom automations and shortcuts for more efficient audio workflows.
Avid NEXIS APIs – Expanded management APIs streamline storage administration and automate media handling across third-party environments
Avid DNx 4.0 – Workflows adapted via customizable bitrates and HDR-ready formats, while built-in automation streamlines transcoding, proxy creation and delivery.
Also at IBC 2025, Avid will demonstrate new Media Composer Panel SDK integrations and MediaCentral apps that bring AI and automation directly into video and audio postproduction and editorial workflows.
Partnerships on show will include:
Quickture (Media Composer Panel) – AI-powered transcription and sequence creation through natural language requests.
Flawless (DeepEditor for Media Composer) – AI-assisted lip sync tool for Media Composer, giving creative control to easily add, localize, modify, transfer, or remove dialogue in post.
Acclaim Audio (ESION Studio Panel) – Enhance dialogue quickly with AI-powered audio tools inside Media Composer, featuring volume leveling, loudness normalization, noise reduction, and automatic removal of filler words.
Traco.ai (MediaCentral App) – Automated transcription, translation, summarization, and contextual search; content analysis capabilities, including face, object, and scene detection.
Digital Nirvana (MetadataIQ for MediaCentral and Media Composer) – AI-powered workflows for scene descriptions, detailed audio and video metadata, and sequence creation across live and archived content.
Streamwell (Media Composer Panel) – Low-latency live streaming and remote collaboration tools, customizable for broadcasters and creatives.
With more than 600 partners worldwide now signed, Avid’s ecosystem provides hundreds of plug-and-play options, allowing teams to scale workflows while maintaining creative freedom.
Visitors to the Avid booth (7.A11) can see live demonstrations of AI-driven automation across news, post, and live production. Partner showcases will include Traco.ai, Digital Nirvana, and Streamwell for newsroom workflows, along with Quickture, Flawless and Acclaim Audio tools integrated directly into Media Composer timelines. ??Go here to set up a meeting or demo.
