Wireless LED lighting manufacturer Astera LED has announced the ULA Group as its exclusive Australian and New Zealand distributor.
Established in 1992, the ULA Group is one of Australia and New Zealand’s best known professional lighting and visual solution providers, supplying a wide range of architecture, entertainment and digital LED solutions.
Sebastian Bückle, Astera’s sales and marketing director, comments: “I see huge potential in the Australian and New Zealand markets, which are highly developed, innovative in approach and growing fast, so we sought a partner that is progressive in thinking and approach with a great reputation for quality and well connected with a diverse and interesting client base. ULA Group ticked all the boxes! They have a huge energy and are highly motivated to push Astera products to the top across multiple markets.”
ULA Group MD, Cuono ‘Con’ Biviano, comments: “Astera is more than just a well-designed and engineered LED product – a minutiae of details have been thought through, making this a truly groundbreaking range. The ingenuity of the Astera product range is perfectly suited to ULA’s portfolio and vast client base, from rental houses to film studios, through to the design and specification market.”
Con concludes: “The structure and professionalism that Astera has brought to the table, along with the passion and dedication to producing great products makes us really excited to be working with Sebastian and the team. We can’t wait to get the products and the brand out there.”
