Adamson Systems Engineering has announced the appointment of Lee Stevens as sales director for the APAC region. His appointment comes at a time when the company has experienced dramatic growth globally and, in his new position, Stevens will focus on expanding and strengthening the development that his predecessors have successfully built in the region.
Stevens brings to the role a strong background in the professional audio industry, having worked as a touring sound engineer for over 20 years across various sectors, including live, corporate, touring and theatre. Based in Melbourne, Stevens previously worked at CMI Music and Audio for five years, which is where he became heavily associated with the Adamson brand. Following this, he assumed the position of head of production at Encore Event Technologies, before rejoining CMI last year to rebuild the national pro audio team.
In his new role, Stevens will place a focus on education and support, working alongside head of education and applications engineer – APAC, Carlos Sallaberry to increase the company’s current schedule to meet the heavy demand it is experiencing in the sector, particularly from the VG and CS product lines. He will also work to widen the manufacturer’s partner network to meet the number of enquiries it is receiving from around the region.
“With the brand in such a strong position globally and being recognised as one of the leading touring systems in the world, it’s a real honour and pleasure to have this opportunity to work with Adamson,” commented Stevens. “I’m still a sound engineer at heart and this will always drive what I do. The Adamson team is great, and our partners are great – all this, mixed with an incredible line up of products, puts us in a very positive and strong position for the future. This mix of passion, technology and people is really exciting to me and I’m looking forward to being part of this next stage of the business.”
Pieter van Hoogdalem, business development strategist for Adamson Systems Engineering, remarked: “We are thrilled to have Lee joining our team, leading our sales in the APAC region. We are confident that his combined experience in both sound engineering and business development, as well as his familiarity with the brand, will help our partners continue to grow their markets.”
Reprinted with permission from www.proavl-asia.com
