Supercheap Auto Penrith was the first concept store of its kind, placing itself apart from any other retail experience in Australia.
Our VuePix team were contacted by Entwined, the specialist in creating the best integrated customer experiences, to supply a large outdoor advertising screen for this signature store.
The client – Super Retail Group – approached their Digital Signage partner Entwined, to create a store that provided an immersive and interactive experience for their customers through the use of sophisticated technology integrations.
An Impressive 8.5 x 4.5m VuePix Infiled outdoor LED super screen overlooks the car park of the shopping precinct. Utilising their own FM radio transmitter, SCA patrons can tune in and watch automotive events right from their car, creating a drive-in experience that builds the Supercheap brand. This initial feature allows SCA to host events as well as contribute to a complete brand activation which is carried through the entire store experience.
Super Retail Group strives to provide solutions and experiences for their customers, so they can make the most of their leisure time. They have been delivering the omni-retail capabilities and underlying systems to support their customer promise.
Entwined was a finalist for the 2019 Global Digital Signage Awards for this unique project.
