As the South by Southwest festival took over Sydney, AVE® was having fun helping deliver the Procore Technologies SXSW activation at the Sydney International Convention Centre.
For this event, we transformed a compact space into a fully immersive room, blending projection, sound, and animation to create an engaging experience for SXSW audiences.
This innovative concept centred around an interactive puzzle which, as it was completed, activated audiovisual displays across the screens, bringing to life the client’s vision through storytelling and technology.
Overall an incredible looking space and brilliant concept by The Misfits Media Company. This is a perfect example of where audio visual technologies can help turn great ideas into engaging experiences.
Thanks to Kay Reaney, Joren Aranas, Lionel Ian Cruz, Chloe Noel De Kerbrech & Vanessa Rolfe from Misfits Media, to AAM Events Pty Ltd for a fantastic custom build, as well as the AVE® team Brenton Dine, Daniel Quinn and Eric Spencer.
Products used included Pixera Four QUAD Media Server, ROE Visual LED Strip and Unilumin UPADIII 2.6 LED Screen Tile.
AVE® was also excited to work alongside Brand USA to bring to life USA House for the second year at SXSW Sydney.
SXSW Sydney 2024 hosted an incredible 1600+ events, performances, demos, and film screenings across the city. We were thrilled to support Brand USA in delivering their dynamic program at The Pumphouse, Novotel Sydney Darling Square, showcasing The Unexpected States of America. The week was jam-packed full of entertainment with breakdancing, live music, sports, panels discussions, and more!
Big thanks to Clinton White – USA House Event Manager, Matt Allcock, Daniel Quinn and Zac Bennett from AVE®, and all of the Brand USA partners for all their hard work.
Products used included Astera AX5 Triple PAR Kit, Chauvet COLORado Panel Q40 LED Wash, d&b V8 Line Array Loudspeaker and d&b MAX12 12? Stage Monitor.
The SXSW vibe has been inspiring, and we’re already looking forward to 2025!
